Service-Based Business Facebook Ads and GoHighLevel Specialist

Overview We are a growing digital marketing agency focused on generating qualified leads for local service-based businesses (primarily painting contractors). We are looking for a skilled and detail-oriented Facebook Ads and GoHighLevel Specialist to manage, optimize, and scale lead generation campaigns. This is a long-term remote position with growth opportunities for high performers, starting out at part-time and leading to full time in the future. Responsibilities Set up, manage, and optimize Facebook & Instagram ad campaigns for service-based businesses Build and manage Facebook Lead Forms and landing page funnels Create and test ad creatives, copy, and variations Monitor daily ad performance and make data-driven adjustments Implement and manage tracking (Pixel, conversion events, UTMs) Build, customize, and maintain GoHighLevel workflows and pipelines Set up SMS, email, and appointment booking automations Integrate Facebook leads with GoHighLevel and client CRMs Manage lead routing and notification systems Troubleshoot campaign, tracking, and automation issues Maintain organized documentation and reporting Requirements Proven experience running Facebook Ads for local or service-based businesses Hands-on experience with GoHighLevel (workflows, pipelines, integrations) Understanding of lead generation funnels and follow-up systems Familiarity with Meta Pixel and conversion tracking Strong analytical and problem-solving skills High attention to detail and reliability Ability to follow SOPs and improve systems proactively Stable internet connection and availability during U.S. business hours Preferred (Nice to Have) Experience with home service industries (painting, roofing, HVAC, cleaning, etc.) Experience with Zapier/Make integrations Basic graphic/video editing skills (Canva, CapCut, etc.) CRM integration experience (HubSpot, Jobber, ServiceTitan, etc.) Understanding of local lead attribution systems Compensation Competitive hourly rate (based on experience) Performance-based raises and bonuses Long-term growth opportunity Who This Role Is For This role is ideal for someone who: Enjoys building and optimizing systems Is comfortable working independently Cares about results, not just “running ads” Wants long-term stability and growth