Social Media Manager – Real Estate Brand (Strategy, Growth & Execution)

Overview I am seeking an experienced Social Media Manager to lead the online marketing, branding, and social media strategy for my real estate business. This role focuses on growing brand authority, engagement, and qualified leads for my personal brand, listings, and real estate services. This is not a posting-only role . The ideal candidate understands strategy, analytics, optimization, and proactive growth — and can execute consistently without micromanagement. Minimum 2 years of hands-on experience managing social media for a business or brand is required. Work Schedule 30–40 hours per week Must have overlap with CST business hours Long-term opportunity for the right fit Core Responsibilities Social Media Strategy & Management Manage, optimize, and grow social media accounts and online business profiles, including: Facebook, Instagram, TikTok, YouTube, Pinterest, LinkedIn, X (Twitter) Google Business Profile, Yelp (as applicable) Set up and optimize new business pages as needed Develop platform-specific strategies aligned with business goals (lead generation, authority, retention) Create and maintain monthly content strategies and calendars Ensure consistent branding, tone, and messaging across platforms Content Creation & Optimization Create and/or edit: Short-form video content (Reels, TikToks, Shorts) Static posts, carousels, and stories Repurpose content strategically across platforms Design graphics using tools such as Canva, Photoshop, or Illustrator Optimize captions, hooks, hashtags, keywords, and CTAs using platform-specific and local SEO best practices Apply geo-tagging and keyword optimization to improve discoverability Assist with basic landing page content or coordination (not full web development) Community Management & Engagement Monitor and respond to comments and direct messages Support lead nurturing and inquiry follow-up through social platforms Encourage and manage reviews and testimonials Monitor brand mentions and online reputation Analytics, Reporting & Growth Track and analyze performance weekly and monthly Prepare clear analytics reports with insights and action items Monitor KPIs such as reach, engagement, saves, shares, profile visits, and inbound inquiries Conduct competitor and local market research Continuously test, refine, and optimize content strategy based on data Paid Media (Preferred, Not Required) Assist with or manage paid social campaigns: Facebook, Instagram, TikTok, YouTube, LinkedIn Support creative testing, audience targeting, and performance analysis Ongoing Training & Improvement Stay current on social media platform updates, algorithm changes, and best practices Participate in relevant training related to: social media growth analytics content strategy platform-specific SEO Apply learnings directly to execution and performance (Training should enhance results, not replace delivery.) Additional Support Tasks (Occasional) These tasks are secondary and assigned as needed: Light data entry or online research Updating listings or marketing assets Assisting with digital marketing materials (flyers, open houses, events) CRM list organization or tagging ⚠️ This role is not a full administrative or transaction coordination position. Social media and digital marketing remain the priority. Tools You Should Be Comfortable With Social media platforms and analytics tools Canva or similar design tools Google Workspace AI tools (ChatGPT, Gemini, etc.) Familiarity with CRM and marketing tools is a plus: Follow Up Boss, Ylopo, Listing to Leads, Zapier Zillow/Trulia, Homebot DocuSign MLS platforms (FlexMLS, Paragon – training provided if needed) Ideal Candidate Proven experience managing social media for a business or brand Strong written and verbal English communication skills Highly organized, deadline-driven, and accountable Proactive and able to work independently Data-informed decision-maker (not guess-based posting) Comfortable using AI as a support tool, not a replacement for judgment Honest, transparent, and reliable To Apply Please include: A brief overview of your social media experience Links to accounts you’ve managed (metrics preferred) A short explanation of how you approach strategy, analytics, and growth Final Note This role requires initiative, follow-through, and ownership . If you are only comfortable posting content without strategy, reporting, or optimization, this will not be a good fit. Compensation includes closing bonuses.