Online Coaching Operations & Marketing Manager (Virtual Assistant)

I’m an in-person coach with deep expertise in muscle gain, fat loss, training, and nutrition , but I am not technical and I don’t enjoy online systems or marketing execution. I’m looking for a highly organized, proactive Virtual Assistant to manage content, leads, onboarding, and program delivery for my online coaching brand. Your job is to turn my knowledge and videos into an organized online business that runs smoothly . Primary Goal of This Role Turn my videos into consistent content Turn content into leads Turn leads into paying online coaching clients Deliver programs cleanly and professionally If this role is done well, I should be able to focus almost entirely on coaching and filming content . Core Responsibilities 1. Content Repurposing & Posting I will provide: Workout clips Exercise demos Coaching explanations You will: Edit videos into Instagram Reels / TikToks / Shorts Add hooks, captions, and on-screen text Schedule posts consistently Organize a simple content calendar Track basic engagement metrics Tools may include: CapCut, Instagram, TikTok, Google Drive 2. Lead Capture & Follow-Up You will: Manage link-in-bio and DM funnels Respond to inquiries and organize leads Send follow-ups and booking links Maintain a simple CRM or lead tracker Goal: No leads fall through the cracks. 3. Client Onboarding & Delivery Once someone becomes a client, you will: Send welcome messages Deliver training & nutrition programs Set up access in Trainerize / Google Docs / PDFs Ensure clients know where everything is Help organize weekly check-ins and updates 4. Systems & Automation (Keep It Simple) You will help: Simplify workflows (not overcomplicate) Set up basic automations: Welcome messages Follow-ups Program delivery Keep files, folders, and client info organized 5. Quality Control & Communication You will: Flag issues early (missed messages, confused clients) Suggest improvements to systems Communicate clearly and consistently Take ownership of your area What You Are NOT Responsible For ❌ Writing training programs ❌ Nutrition decision-making ❌ High-level coaching strategy ❌ Being a fitness expert That’s my job. Who This Role Is For ✅ You are: Highly organized Comfortable with social media tools Proactive (you don’t wait to be told everything) Able to turn chaos into systems Confident communicating with clients ❌ This role is NOT for someone who: Only wants to “post content” Needs constant instructions Avoids responsibility Required Skills Social media video editing Instagram & TikTok posting Google Drive organization Basic funnel & lead management Clear written English Willingness to learn tools quickly Nice-to-Have Skills Trainerize or online coaching platforms CRM tools Automation tools (Zapier, ManyChat, etc.) Sales follow-up experience